The Hoogsteder- Naumann Mercury started life in 1985 as a common showpiece on both sides of the Atlantic for John Hoogsteder in The Hague and Otto Naumann in New York. At that time, Galerie Hoogsteder had been an established art dealership, of which Otto Maumann initiated an American branch as the junior partner. It went without saying that the journal should also bear Naumann’s name, if only because he had already gained a reputation as a scholar in the field of Dutch art.

The Hoogsteder-Naumann Mercury was at the time launched as a tentative experiment, not realising that commercial enterprises tend to develop and change more rapidly than scholarly endeavours. Subsequently Naumann took over the New York firm and changed the name from Hoogsteder-Naumann Ltd, to Otto Naumann Ltd. In 1990 The Hoogsteder-Naumann Mercury was therefore renamed The Hoogsteder Mercury.

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